The Asscher Family
Entrusted by the greatest diamond lovers to bring out the ultimate beauty in diamonds, the Asscher family of the House of Royal Asscher continues cutting the most breathtaking stones in the world. Beyond this irresistible calling for craft, the Asscher’s are at the forefront of ethics, transparency, and accountability in the diamond trade - because beauty means everything to Royal Asscher, measured in how a diamond looks on the finger and its impact on the world.
Meet Lita Asscher!
Co-President of Royal Asscher
6th generation Asscher family member
World Diamond Council Ambassador
Diamonds Do Good Board member
Growing up in one of Europe’s most prestigious diamond houses, Lita Asscher developed an intimate understanding of diamonds from the cradle. Since she can remember, Lita has adored, appreciated, and understood beautiful diamonds. By her own admission, though, what she enjoys most is making women feel amazing when wearing them!
When she joined the family business, Lita infected it with her passion for jewelry. She immediately began collaborating with the world’s most exciting jewelry designers, a marriage of diamond and metal that resulted in the gorgeous collections Royal Asscher offers today.
Splitting her time between her birthplace of Amsterdam and another famous diamond city she’s called home for at least a dozen years, New York, Lita oversees business development for North America and jewelry development for Royal Asscher worldwide.
Wife and mother of two girls, Lita strongly believes in supporting education and therefore has launched the Royal Asscher foundation (formerly the Stars of Africa foundation), supporting women and girls in diamond producing countries. Of the sale of each of the Stars collections $50 go to this foundation.
In 2020 Lita became Co-President alongside her brother Mike when their father Edward retired.
Meet Mike Asscher!
Co-President of Royal Asscher
6th generation Asscher family member
Young Diamantaires Charity Committee Member
President YPO the Netherlands
At Royal Asscher, Mike goes by the moniker 'Mr. Diamond' for many reasons. A certified Gemologist from the prestigious American Gemological Institute in Carlsbad, California, Mike has an encyclopedic knowledge of precious and rare rocks, with a particular affinity for fancy colored diamonds.
As a sixth-generation cutter, Mike took to the polishing wheel like a fish to water, fully immersing himself in the craft. He worked his way through all departments in Royal Asscher, learning every aspect of the family trade he loves from his father Edward and uncle Joop.
Working his way through the business alongside his father Edward and Uncle Joop, Mike became a diamond buyer, quality controller, then head of production before becoming managing director. He oversees new business development in Asia and Europe.
He has drawn on 25 years of experience in diamonds to co-create alongside his father, the patented Royal Asscher Round Brilliant, Oval, and Cushion Cuts - ushering the classic shapes into fresh 21st century expressions of diamond beauty. In 2021 Mike created the newest Royal Asscher Pear shape.
Husband and father of four Mike strongly believes in continuous career development. He studied at the European Institute for Brand Management in Rotterdam and did his MBA at Nyenrode Business University in the Netherlands.
In 2020 Mike became Co-President alongside his sister Lita when their father Edward retired.
